SOFT SAVING: A KINDER, GENTLER FINANCIAL PLAN

Soft Saving: A Kinder, Gentler Financial Plan

Redefining the Purpose of SavingFor decades, standard financial guidance has leaned heavily on the concepts of frugality, delayed gratification, and aggressive saving. From cutting out morning coffee to abandoning trips, the message has actually been loud and clear: save now, take pleasure in later. But as societal values shift and people reass

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